Point. Identify. Find out something you didn't know this morning.
That hoverfly imitating a wasp? Harmless — and a better pollinator than most bees. That beetle with the metallic shimmer? One of around 400,000 known species, more than any other order of life on Earth. Speciefy names what you find and tells you why it matters.
A name, and
the story behind it.
Not just "this is a honeybee." A card that tells you she'll fly the equivalent of three times around the Earth to make a single jar of honey — then dies after one sting. Every species comes with the facts that make you look twice.




A honeybee beats its wings 230 times per second.
— Apis mellifera
Dragonflies have 360° vision and catch 95% of the prey they chase.
— Anisoptera
Butterflies taste with their feet before deciding to lay eggs.
— Lepidoptera
A single bumblebee can visit 5,000 flowers in a day.
— Bombus terrestris

A field guide
written by your walks.
Every bee, beetle and butterfly you identify joins your grid — next to the flowers they visited and the birds that watched. Slowly, your phone becomes a record of the small things you stopped to look at.
Frequently asked
Can Speciefy identify insects?
Yes — butterflies, bees, beetles, dragonflies, hoverflies, moths. Point your camera and Speciefy suggests the most likely species, then hands you a card with how it lives, where it goes, and what it eats.
Why bother learning insects?
Because insects run the place. They pollinate roughly 75% of the world's flowering plants, including most of what's on your dinner plate. Knowing their names is the start of noticing them.
Is Speciefy a dedicated insect app?
No — and that's the point. A walk is rarely just one thing. The same app names the bee, the flower it's visiting, and the bird watching from the hedge.
Do I need to know anything first?
No. Take a photo. Speciefy does the rest. No latin, no field guide, no prior knowledge.
Is Speciefy free?
Speciefy is currently in beta and free to use on iOS and Android. A premium version is on the way.

